We are not alone.

I've added New Belgium Brewing's "Follow your Folly" site to "Similar Ideas (over there on the left, quite a bit down)".

Because this doesn't make any sense so far, I'll let New Belgium's wording bail me out:

• Currently more than 10,000 strong, we on Team Wonderbike have pledged to bike - not drive - better than 8 million miles in the coming year. But that's just the beginning. We need you (and your family and friends too) to take the pledge and commit to biking whenever you can.

Team Wonderbike? Yeah, you need to head over there and experience it yourself (make sure you've got a current browser, the site is quite demanding). That said, Ride Your Bike!